Hosting nights

Big Spenders, Big Nights; Kampala’s Celebrities Now Hosting In Clubs and Bars on “Hosting Nights.”

Kampala’s nightlife definitely has an allure of its own. True, the bright of day has us all hustling and squeezing through traffic, but the night? Now that’s an entirely different lifestyle. Buildings and plazas tower high in lights, and fast food stalls open for business—the likes of chips and chicken ready to satiate the night hustlers’ hunger. (I once chanced upon a chapati stall making fresh pieces at 2 a.m…) But mostly, the socialites and party animals awake like vampires, ready to turn on their vibe and dance till dawn. And it just so happens that this article is about nightlife, particularly the rise of hosting nights among Kampala’s high-end bars and clubs.

Hosting Nights, as the name suggests, require a host—usually a socialite or celebrity—and a night at a club or bar. They are basically a collaboration between a popular figure and a venue. For example, the famously known Sheila Gashumba might partner with a club owner to offer exclusive hosting services on particular nights as a strategy to attract large crowds to the venue in exchange for a fee or a percentage of the revenue generated from the night.

Take, for example, the time singer and influencer Pia Pounds hosted a night at The Vault, a high-end club in Kampala known for its luxurious ambiance. The place was packed to capacity, and social media went on with snippets of the night’s highlights. It wasn’t just a win for the club; Pia Pounds herself cashed in on the exposure, strengthening her brand as a nightlife icon.

Or when socialite Anita Fabiola took over Cielo Lounge for a themed hosting night. Her presence alone meant high-rollers and influencers were in attendance, which, as you can imagine turned into massive sales for the bar. Drinks flowed like a never-ending river, and tables were booked days in advance. The appeal? The chance to rub shoulders with a celebrity in an exclusive, high-energy setting.

Some of Kampala’s most elite venues have turned hosting nights into a staple for their business models.

  • The Vault: A favorite among Kampala’s party elite, has hosted some of the most talked-about hosting nights, featuring celebrities and socialites who know how to turn up the heat.
  • Noni Vie Club & Lounge: This establishment blends premium hospitality with nightlife, making it a go-to destination for hosting nights where the who’s who of the city gather.
  • Cielo Lounge: Nestled at The Cube in Kisementi, this rooftop bar is synonymous with luxury nightlife, offering five-star experiences and hosting some of the city’s biggest names.

Of course, these aren’t just for show freebies by the socialites and celebs, they’re a calculated business move for both the hosts and the clubs.

Clubs and bars use these nights to attract a premium clientele willing to spend big. When a socialite promotes an event at a venue, they bring along their fan base, so by default ensuring high attendance. The result? Increased sales on food, drinks, and VIP table bookings. Some clubs even charge higher entrance fees on hosting nights, further capitalizing revenue.

As for the hosts, socialites and celebrities make money through appearance fees or commissions on sales. But beyond the financial gains, these events help them stay relevant, build their brands, and strengthen their influence. Ever remember a celebrity name that suddenly got silent? These hosting nights help them keep their name and influence present. A well-executed hosting night can open doors to sponsorships, partnerships, and even bigger gigs.

For Kampala’s partygoers, hosting nights are the ultimate flex. It’s a chance to experience a premium party, network, and show off on social media. The exclusivity factor makes these events irresistible, with some people willing to spend extravagantly just to be part of the hype.

But, like anything that involves nightlife, not everyone is thrilled. Some argue that hosting nights fuel excessive spending, particularly among the youth trying to keep up appearances and others worry about the increasing commercialization of Kampala’s nightlife, where genuine fun is slowly being replaced by social media optics and status-driven partying…either way, I believe it’s in the eyes of the beholder. Some will go genuinely for fun and spend what they can, while others will go for social status and often spend more than they can afford, we are all adults here, be ready to bear your consequences is what I go by.

At the end of the day, whether you’re in it for the party, the networking, or just to sip on a cold one while people-watching, hosting nights have undoubtedly made it a little more thrilling to party. I won’t end this with a “call-to-action” telling you to go party to your heart’s content, but I am definitely telling you that it is fun when it is fun…the aftermath is pretty much debatable however.

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